Losers of the Year: We can’t believe how fast 2001 went by. Doesn’t it seem like the previous New Year’s was just 12 months ago? Time sure flies. Anyway, this is the time of year when the media trot out their annual boring lists of the best movies, songs, books, toothpastes, scented candles, garden hose colors, and any other category they can think of that fills space in holiday newspapers that nobody reads anyway.

Frankly, we find this practice repugnant, mainly because it still takes work to compile such lists and that cuts into our time on the ski slopes. So we trapped Elizabeth Goodgold of Nuancing.com for a list of top marketing flubs from 2001. Among her choices:

Dumbest product name: Looza, a pear nectar drink from Belgium. Who’s the loozah who came up with the name?

Mixed metaphor award: Mellelo Coffee, for its Oregon-roasted Italian-style Columbian coffee.

Weirdest product mascot: A tie between Prevacid’s walking, talking stomach and Procter & Gamble’s dancing Tampax.

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